October 11, 2006 @ 12:30 pm

Jim Jones - Hustler's P.O.M.E. (Product of My Environment)

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right Accordingly, Capo’s albums—the pedestrian P.O.M.E. being his third in three years—aren’t about music as much as branding. Like Paris Hilton, Jones is in the business of selling Jones. Sonically, one of the keys to the Diplomats’ success has been their willingness to leave their home base, Harlem. And despite the faux–Just Blaze club hollers of “Bright Lights Big City,” Jones primarily rolls with a down-bottom sound here: The sultry “We Fly High” has obvious strip club bounce, while “Reppin Time” finds the Runners doing “Hustlin’” 2.0 with their Vangelis-at-the-Shore-Club synths. On the latter, Jones borrows liberally, jacking Cam’Ron on the chorus, a Rick Ross rhyme scheme—“I know the real Rich / The real Richie Porter”—and T.I.’s “What You Know” flow. And why shouldn’t he? Jones’s true strength is entrepreneurship, so why not invest in blue chips? As he certainly knows, nobody ever got rich trying to sound like Big L. Do you want VIBE delivered to your home or office? CLICK HERE.

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