V Premier: Raphael Saadiq Revives Motown For Levi’s

John Kennedy / June 21, 2010

Levi’s brand is bringing fashion and music together with Levi’s Pioneer Sessions: The Revival Recordings.

Pioneer Sessions is a new campaign launched May 24, that champions musical artists selected by the brand who they feel embody the pioneering spirit of the company. Raphael Saadiq, Nas, John Legend with The Roots and more were chosen to remake 10 classics in various musical genres from ’70s soul (The Spinners’ “It’s a Shame”) to disco (Candi Staton’s “Young Hearts Run Free”) to hip-hop (Slick Rick’s “Hey Young World”). Two songs will be premiered a week and available for free download at www.levispioneersessions.com through July 1.

Today, Levi’s teamed up with VIBE.com to premiere Raphael Saadiq’s cover of The Spinners’ “It’s A Shame.” Hop in your musical time machine and listen below. —Starrene Rhett