May 18, 2004 @ 9:00 pm
Dupri Enters Vodka Game
At the top of the rap game, when one mogul expands his business, the rest follow suit. Case and point: Jermaine Dupri has followed Roc-A-Fella into the vodka game. Dupri now possesses an ownership stake in 3 Vodka, the world's only vodka distilled from soy, making it entirely carb-free. "3 Vodka is representative of what I look for in a brand -- from the inside out, it’s a flawless product," said Dupri in a statement. "My passion for the brand is similar to my approach with music: superiority, uniqueness and perfection must all be achieved and that’s how I describe 3 Vodka." Hey, Jermaine. Fix us up an Atkins-friendly martini, please.
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