In conjunction with the deal, Yankee will also be featured in Reebok's "I Am What I Am" advertising campaign, which has already blanketed cities with ads featuring Jay, 50, Allen Iverson and others.
"Reebok is the perfect brand for me to partner with because they believe in what I believe in – being real and not being afraid to do something that sets you apart from the crowd,” said Yankee in a statement. His collection of sport-inspired designs will reflect Yankee's energy.
“I’m truly honored to be able to share my uniqueness and creativity with the rest of the world through my deal with Reebok,” he said.
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