January 18, 2006 @ 10:37 am

Diddy Too Sexy for His Ads

by: Alyssa Rashbaum

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right The new ads were so “hot and steamy” that many department stores, especially in the conservative Midwest and Bible Belt, refused to run them. The original ad, which had a semi-covered Diddy in bed with two naked women (can we say ménage-à-trois?) had to be replaced with a tamer version in order to meet the February launch date.

John Dempsey, global president of Estée Lauder said, “It was unfortunate that some people were so uncomfortable with something with so much sexual presence, but we stand by it.”

The fragrance tested so well with consumers that department stores orders are still rolling in despite concerns.

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Article tags: Diddy, Estee Lauder, Unforgivable 

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August 25, 2007 at 12:06 am

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