February 23, 2006 @ 7:47 pm

Get Hot In The Game

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Ford and VIBE Magazine have joined forces to find out. With the Hot In The Game sweepstakes, Ford and VIBE are looking for talented young urban professionals who want to be seen in a vehicle, like the all-new Ford Fusion, that expresses their personality. Entrants are vying to win round-trip air coach transportation to and from New York City for two people and two nights, first class hotel accommodations, dinner with an entertainment executive and a personal digital assistant (PDA). Hosted on Ford's Grown and Sexy Web site, entries can be submitted at Ford Fusion Hot In The Game on Vibe.com. "Fusion is all about breaking free from convention to enjoy life with style and attitude like the executives being profiled in the sweepstakes," said Marc Perry, Multicultural Marketing Manager for the Ford, Lincoln and Mercury brands. "Hot in the Game is simply another avenue for Ford to express those feelings, and what better place to spread that message than with VIBE Magazine, a powerful voice of urban music and culture." "We're excited to work with Ford on the Hot in the Game sweepstakes," said Lynne D. Johnson, general manager online, vibe.com. "The Grown and Sexy concept works well with VIBE's vision and its readers. By co-marketing this program through our Web site, we are reaching the target market head-on in the midst of their lifestyle interests." The Hot in the Game sweepstakes will periodically profile major players in the entertainment industry like Shawn "Tubby" Holiday, a senior vice-president A&R of Interscope/Geffen who has worked with artists such as Beyonce, Sean Garret, J. Que, Carl Mo and Penelope. Entertainment professionals like Holiday will be chosen to host the winners dinner. The Hot In The Game sweepstakes ends February 28, 2005.

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