April 03, 2006 @ 4:18 pm

Diddy's Unforgivable is No. 1 Men's Fragrance in the U.S.

by: Mark Lelinwalla

And your boy Diddy couldn’t be more ecstatic. left “When we set out to create this fragrance, I wanted to revolutionize this industry,” said Combs via a press release statement today (April 3). “I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew up on my experience as a fashion designer and a recording artist and launched Unforgivable like an album…and we have hit number one! “I am a boy from Harlem and to have this kind of success right out the box is truly beyond my wildest dreams.” To celebrate the fragrances early success, Diddy was joined by Terry Lundgren (Chairman, President and CEO of Federated Department Stores, Inc.), William Lauder (President and CEO of The Estee Lauder Companies), John Dempsey (Global President Estee Lauder, M A C Cosmetics and Sean John Fragrances) and Diana Espino (General Manager and Vice President of Sean John Fragrances) to ring the opening bell of the New York Stock Exchange this morning (April 3). “Sean Combs’ Unforgivable fragrance is a runaway success at Macy’s,” said Lundgren . “We expect the early momentum to continue as we roll out this new fragrance to our stores across the country.” Unforgivable retails for $55.00 for a 2.5 oz bottle and $75.00 for 4.2 oz at department and specialty stores across the country.

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