June 15, 2006 @ 12:09 pm

Jay-Z Gets Personal on New HP Commercial

by: Mark Lelinwalla

In the clever spot for HP Pavilion entertainment notebooks, the camera is focused on Jay from his shoulders to just past his hips. Although viewers can’t see his face, they can hear his distinct voice throughout, as he discusses everything from the new Rocawear ad campaign to his passion for playing online chess to vacation photos, stadium plans for his soon-to-be Brooklyn Nets and the organization of his world tour. right “I gotta track all my investments because I’m retired, right? My passport says Shawn, but you may know me by another name. Holla,” Jay says before throwing up his Roc-A-Fella diamond signal. HP had Jay introspectively speaking about his various endeavors and individual traits to drive home its campaign slogan - “The computer is personal again.”

One facet of Hov’s life that he didn’t mention in the commercial however, is the fact that he’s less than two weeks away from performing live at Radio City Music Hall in New York City. To help celebrate the 10th anniversary of his debut album, Reasonable Doubt, Jay-Z will hit the Radio City stage on Sunday, June 25 and perform the compilation in its entirety.

Reasonable Doubt is considered a classic among hip hop circles.

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Jay-Z Gets Personal on New HP Commercial

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