July 14, 2006 @ 7:11 pm

Pharrell Follows in Jay-Z's Footsteps With HP Spot

by: Mark Lelinwalla

Continuing its Computer is Personal Again campaign, HP will hit viewers with new spots from Pharrell, the Dallas Mavericks owner Mark Cuban and reality television king creator Mark Burnett, who is responsible for Survivor. HP plans on releasing all three new spots online before they hit television. right Just like Hov’s HP spot, hip hop fans will get to see Pharrell explain (via his hands) how he gets personal on his computer, in a commercial shot from his shoulders to his waist. “We are seeing great interest in the number of blog links and online buzz created by the first two ad spots,” said David Roman, the vice president of marketing communications, Personal Systems Group, HP, via a press release statement. “Online video sites and their prominence in the blog community are today's word of mouth, providing a very personal avenue to help HP reach an audience that doesn’t necessarily respond to traditional media, but who will watch an ad online if it’s been recommended by a well-liked blogger or their friend.”

Pharrell's HP spot announcement comes after fashion powerhouse Louis Vuitton named him the face of its new luggage line. Pharrell's album In My Mind is scheduled for a July 25 release.

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Pharrell Follows in Jay-Z's Footsteps With HP Spot

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