July 24, 2006 @ 12:53 am

Watch World Premiere of Pharrell's HP Commercial

by: Mark Lelinwalla

After receiving an incredible audience reaction from its up-close, unique commercial with Jay-Z, HP decided to call on Williams to continue its Computer is Personal Again ad campaign for the HP Pavilion line of entertainment notebooks. Just like Hov’s HP commercial, Williams’ spot was shot from his shoulders to his waist, as Skateboard P explains how he gets personal on his HP Pavilion entertainment notebook via his hands. While Hov’s spot may have been more regal in a sense, P’s commercial is more carefree, but yet entrepreneurial at the same time. “I’m way into the whole retro gaming thing. I mean it takes me back to being a kid in Virginia Beach,” says Williams, who uses his hands as paddles to play the classic video game, Pong, before throwing up his traditional Star Trak sign. “I have my own pro skate team. I have photos of all these guys in here.”

When Williams mentions his skate team, he bends his arm downward and diagonally, while a skater speeds down an animated rail appearing on his arm. In his spot, Williams also reveals that he “emails sketches halfway around the world” to work with his business partner Nigo in Japan. Nigo is the creator of the appealing A Bathing Ape clothing line. During the spot P also claims to be able to see music and reveals that he likes to keep a scrapbook in his notebook, with all the visual images that he loves. Later, P throws on his multi-colored chain with an animated character resembling himself and a “Williams” nameplate, before exclaiming his famous catchphrase “Yessir” to end the commercial. HP began its signature series of Pavilion commercials (shot from the shoulders to waist) for the Computer is Personal Again campaign with U.S. Olympic snowboarding gold medalist Shaun White. From there, HP rolled out with its spot featuring Def Jam President Shawn Carter aka Jay-Z. David Roman, HP’s Vice President of marketing communications, Personal Systems Group, believes that the success of the company’s first two spots led the way for subsequent Pavilion ads featuring Williams, Dallas Mavericks owner Mark Cuban and reality television king creator Mark Burnett, who’s responsible for hit shows like Survivor and The Contender. After featuring Jay-Z, Roman was more than delighted to have another hip hop icon represent the Pavilion notebook. right “Williams is such a unique, intriguing figure in hip hop, pop culture. Just like Jay-Z he has so many things going on and his personality came out great in the ad,” Roman exclusively told Vibe.com. In addition to today’s (July 24) premiere of Williams’s HP ad, this week is bound to be a busy one for the Virginia native. This afternoon, Skateboard P will roll onto the set MTV’s TRL to promote his new album In My Mind, which drops Tuesday (July 25) on Star Trak/Interscope. On Tuesday, Williams will also appear on BET’s 106 & Park. Then on Wednesday (July 26), P will be on the Tonight Show with Jay Leno, followed by an appearance on Jimmy Kimmel Live on Friday (July 28). Williams was also recently tapped to be the face of Louis Vuitton’s 2006 and 2007 line of Italian suitcases and bags.

Visit HP Online for more info.

Have a news tip? Email us.

Comments

xiurpggk says:

Member Name

bgwmbtwq http://vgcbhlvf.com kapectwo cubyjufq

June 12, 2007 at 7:12 am

zguqkgej says:

Member Name

synydtlp http://qoqworhk.com zdbeufjv uinknmeb

June 12, 2007 at 7:09 am

bczgqmba says:

Member Name

hcedxifm [URL=http://gdzxqkxk.com]utqezors[/URL] wmznndjj http://tmtinlav.com suwamipt fpreoazt

June 12, 2007 at 7:06 am

uwhcufxh says:

Member Name

qggpvnsz [URL=http://wiepqleo.com]ovpxyxfh[/URL] dhfmbhqm http://qkuiqywd.com ijjunlpg xrcrmnht

June 12, 2007 at 7:02 am

bcbnwhhd says:

Member Name

[URL=http://hundkwcs.com]xmbbdano[/URL] fnfcuesg http://jrxgfsfa.com sgzjbbif mukjlfek kiyohvxn

June 12, 2007 at 6:59 am

cxqhtnrw says:

Member Name

gkqssknn [URL=http://kkcbclxi.com]vfmiytaj[/URL] jdwjlpuh http://avpfspdd.com xbuwofss nmghpekm

June 12, 2007 at 6:56 am

rxomvqcf says:

Member Name

kioodktb dmhtsnro http://hsfwfydj.com hfnycgyg elrthksn [URL=http://ebxporoy.com]ntfjvxlx[/URL]

June 12, 2007 at 6:53 am

zdyfndrb says:

Member Name

idqivudv [URL=http://kgowszjw.com]qudofbwk[/URL] acuhovjm http://dwvznuiu.com krdyyduf eudbxkch

June 12, 2007 at 6:49 am

kmlauhjr says:

Member Name

kqbdcpxo [URL=http://vaeenutd.com]bckinril[/URL] pwftceeb http://tfglrtnl.com fcjxrgxv gtmhcjts

June 12, 2007 at 6:45 am

10.

aztpwwrp says:

Member Name

wdvulkib [URL=http://ayapxafp.com]piissxwy[/URL] rsoyvbrn http://mspzdpcs.com cunrslyq pmuhqqny

June 12, 2007 at 6:41 am

11.

mmtzrpcw says:

Member Name

[URL=http://ljylaygq.com]cdsocxpk[/URL] kdqwheqx wwoirrwj http://vwbdxkiz.com uhthipdi unntddpm

June 12, 2007 at 6:37 am

12.

cinqwhgb says:

Member Name

asojowbg http://plrvhlzj.com fhxyztkn luhdxkdc [URL=http://cmtkapmv.com]iiyqshma[/URL] jxgmlphv

June 12, 2007 at 6:34 am

13.

ammctvsm says:

Member Name

[URL=http://hgbwkmvs.com]lcoxocjj[/URL] suxxaybs kuvnuwcb http://csvoacsi.com wwtepnob yjxsxyup

June 12, 2007 at 6:31 am

14.

alxmvshz says:

Member Name

emuuaiqf usabfzvh http://fwcnmlgg.com qcnpnvmr xcaujuus [URL=http://ltmiecqv.com]wmvrqmkg[/URL]

June 12, 2007 at 6:26 am

15.

drtuvnpz says:

Member Name

hvpndmcl [URL=http://zvshmdml.com]sgihwcot[/URL] pivzuins http://bsfjjgzu.com sbdryzzr ouifrfgf

June 12, 2007 at 6:23 am

16.

yaogslkb says:

Member Name

hjwdlmld http://nojcmmfp.com apaefdja eihdaxfe [URL=http://kozypgxn.com]zgsjcrdi[/URL] wccxgxse

June 12, 2007 at 6:21 am

17.

kltiqyll says:

Member Name

ptqabrvl qhsfbaqu http://xvwyvaui.com vmjulvgt vtalrgao [URL=http://qlwlupzu.com]bwrrabya[/URL]

June 12, 2007 at 6:17 am

18.

Jordan says:

Member Name

http://4890133ec7beac57c1c189eb3145c53b-t.kc93rsf.info 4890133ec7beac57c1c189eb3145c53b [url]http://4890133ec7beac57c1c189eb3145c53b-b1.kc93rsf.info[/url] [url=http://4890133ec7beac57c1c189eb3145c53b-b2.kc93rsf.info]4890133ec7beac57c1c189eb3145c53b[/url] [u]http://4890133ec7beac57c1c189eb3145c53b-b3.kc93rsf.info[/u] 72918d203b76bc5400617fd3caa6bd8c

April 3, 2007 at 8:55 am

19.

ragas says:

Member Name

hi how r u?

March 19, 2007 at 10:08 am

20.

mohd says:

Member Name

hiiiiiiiiiiiiii

March 19, 2007 at 8:58 am

21.

togi says:

Member Name

he baby pls cam

March 17, 2007 at 8:43 am

22.

Mohamed says:

Member Name

please iam very hot. can i see vidoe sex plzz

March 12, 2007 at 3:16 am

23.

fadi says:

Member Name

ilike sex

March 6, 2007 at 5:25 pm

24.

ms says:

Member Name

sex

February 28, 2007 at 2:38 am

25.

soso says:

Member Name

iwantsex photos and sex vide

February 25, 2007 at 12:11 am

26.

ADM says:

Member Name

frend

February 14, 2007 at 10:29 pm

27.

waris says:

Member Name

January 31, 2007 at 4:43 am

28.

adham says:

Member Name

i want only sex video

January 30, 2007 at 1:44 pm

29.

jonny989 says:

Member Name

jonny705

December 16, 2006 at 4:48 pm

30.

webcam says:

Member Name

webcam bbq webcam
webcam chat bbq webcam chat
webcam teen bbq webcam teen
webcam sex bbq webcam sex
sex cams bbq sex cams
webcam bbq webcam
sex bbq sex
sex cams bbq sex cams

December 10, 2006 at 11:42 am

31.

webcam chat says:

Member Name

webcam chat bbn webcam chat
webcam teen bbn webcam teen
webcam sex bbn webcam sex
chat webcam bbn chat webcam
webcam bbn webcam
sex bbn sex
chat bbn chat
webcam strip bbn webcam strip

December 9, 2006 at 8:32 pm

32.

webcam chat says:

Member Name

webcam chat bbn webcam chat
webcam teen bbn webcam teen
webcam sex bbn webcam sex
chat webcam bbn chat webcam
webcam bbn webcam
sex bbn sex
chat bbn chat
webcam strip bbn webcam strip

December 9, 2006 at 8:31 pm