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August 31, 2006 @ 6:01 pm
Russell and Kimora Lee Simmons Launch Phat Farm Cologne
The formerly happy couple, still partners in the Phat Farm clothing company, inked a deal with Coty, Inc. to launch a men's fragrance called Atman on September 3. The cologne is an extension of the Phat Farm line, but all proceeds from its sale will be donated to charity.
right Atman means "spirit of man," and Simmons hopes the fragrance embodies that
notion.
"I wanted to design a fragrance that would inspire men to connect with their power, spirit and destiny and take the Phat Farm lifestyle to the next level,” says Rush, well known for his devotion to yoga. "The spirit of man has unlimited potential – nothing is out of reach.”
Atman's proceeds will be given to several organizations including Keep A Child Alive, a group that provides anti-retroviral drugs to African children with HIV.
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Article tags: Def Jam, Kimora Simmons, Phat Farm, Russell Simmons
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