September 21, 2006 @ 7:25 pm

NBA Star Chris Paul Partners With Toyota To Send Students To College

by: Alexis Jeffries

Paul, 21, will make appearances at Toyota events and his image will be used in Toyota programs and advertising. As the NBA's Rookie of the Year, and one of People Magazine’s 50 Most Beautiful People, the former Wake Forest player developed a relationship with Toyota after the car manufacturer sponsored “Chris Paul’s Winston-Salem Weekend” which benefits his charitable foundation called CP3. left "The ultimate goal is to help youth achieve the dream of going to college," said Paul. "With support from Toyota, the CP3 Foundation will offer full scholarships to hard-working and deserving individuals from the Winston-Salem community." The Winston-Salem Weekend is the CP3 Foundation's first major fundraising initiative. The proceeds from the event will go to benefit the Nathaniel Jones Scholarship Fund, named in honor of Paul's late grandfather. The scholarship fund raises money to send one student to from his hometown of Winston-Salem, NC to Wake Forest University. “Chris is one of today's top performers in professional basketball, yet he still finds time for philanthropic efforts," said Steve Jett, Toyota National Advertising Manager. "We're proud to partner with someone who has such strong integrity and is actively committed to the community.”

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Article tags: Basketball, Cars, Charity, NBA 

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