October 18, 2006 @ 8:00 pm

Def Jam Interactive Creates Hip Hop Video Game For 2007

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right The hip-hop-influenced game, which fuses music with culture and hip hop lifestyle elements, will premier in North America and Europe, and is said to be the next generation in video gaming. “Music is the cornerstone of hip hop culture so we wanted to incorporate music and rhythm into the actual game play mechanics,” says Kudo Tsunoda, executive producer and General Manager of EA, a computer company based in Chicago. “In DEF JAM: ICON, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas," Tsunda added. "The hip hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter." The game will feature simulated reality action street fighting and hip hop beats as players live out the life of a hip hop mogul through T.I., Ludacris or Big Boi of Outkast. The music will effect how players fight in each venue, while interactions with other characters will be a key strategy to staying alive. "DEF JAM: ICON will guarantee the ultimate combination of a real hip hop experience and revolutionary fighting game play,” concluded Lauren Wirtzer, VP Marketing, Def Jam Enterprises.

Article tags: Big BoiJay-ZLudacrisOutkast 

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