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right The hip-hop-influenced game, which fuses music with culture and hip hop lifestyle elements, will premier
in North America and Europe, and is said to be the next generation in video gaming.
“Music is the cornerstone of hip hop culture so we wanted to incorporate music and rhythm into the
actual game play mechanics,” says Kudo Tsunoda, executive producer and General Manager of EA, a
computer company based in Chicago.
“In DEF JAM: ICON, we are changing the way fighting games are played! We are completely innovating
the role of the environments in the games, moving from the typical lifeless arenas," Tsunda added. "The hip hop
celebrities are fighting in to environments that play an instrumental part in the fight where they
will react to the music and interact with both characters like a third fighter."
The game will feature simulated reality action street fighting and hip hop beats as players live
out the life of a hip hop mogul through T.I., Ludacris or Big Boi of Outkast. The music will effect how players fight in each venue, while interactions with other
characters will be a key strategy to staying alive.
"DEF JAM: ICON will guarantee the ultimate combination of a real hip hop experience and
revolutionary fighting game play,” concluded Lauren Wirtzer, VP Marketing, Def Jam Enterprises.
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