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October 19, 2006 @ 5:21 pm
Jay-Z Gets Into The Beer Business
left "He's got great appeal," Marlene Coulis, the company's vice president of brand management, told the St. Louis Post-Dispatch according to the AP, adding that Jay-Z can help Anheuser-Busch "reach people in groundbreaking ways."
Anheuser-Busch officials said Jay-Z would help in development sessions but wouldn't give other details on his role.
The rap icon has already been spotted in a Bud Select commercial - set to his new song, "Show Me What You Got," and featuring Jay-Z, NASCAR driver Dale Earnhardt Jr. and Indy Racing League driver Danica Patrick - that ran this week during Monday Night Football on ESPN.
"Show Me What You Got" is the first single from Jay-Z's new album Kingdom Come, scheduled for release on Nov. 21.
Article tags: Jay-Z
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http://www.vibe.com/news/news_headlines/2006/10/jay_z_gets_into_the_beer_business/
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