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January 03, 2007 @ 12:19 pm
Mariah Carey's Brother Produces Ringtone
This month, YG Entertainment is releasing an animated ringtone for reggae artist Skull's first single, "Boom di, Boom di," from his upcoming album. The release comes right at the heels of Billboard's newest ringtone chart system, which Carey hopes to top with this production.
"Boom Di, Boom Di is a sex you up joint, so I knew we needed the right vehicle to drive that message home," said Carey via a statement. "There is a glut of graphic enabled cell phones in the marketplace this year and very little visually compelling ringtone content available for them. I felt this was a great opportunity to exploit that shortage while establishing a strong fanbase for Skull. We anticipate turning a profit before the album even hits stores."
"We are very excited to create, produce, and deliver the first-ever animated ringtone to be available within the urban music genre," stated Tammy McDonald, CEO of VisionScape Interactive, the studio responsible for creating the ringtone. "Skull is a dynamic new artist who is giving his first single visual life using 3D animation."
The ringtone can be purchased on Skull's MySpace page.
Article tags: Billboard, Mariah Carey, Morgan Carey, Skull
Page printed from:
http://www.vibe.com/news/news_headlines/2007/01/mariah_carey_brother_produces_ringtone/
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