What happens when viral marketing gets personal. Def Jam PR dudes Young Sav and Steve-O, proprietors of The Best of Both Offices, will launch "The Subway Tour," which puts Hot Dollar - Jermaine Dupri's new artist - on the NYC train at high-school rush hour to hand out dollar bills bearing Dollar's name in Sharpie marker. For high school kids dying to meet these crazy geniuses, Hot Dollar, Steve-O and Young Sav will take on the following NYC metro lines:
Lines 1, 2 and 4 on Tuesday, May 8, from 7-9 AM
Lines N, Q, A and C on Wednesday, May 9 from 2-6 pm
Broadway junction stop as well New York subways
Come on ride the train. Woo woo!
May 07, 2007 @ 4:43 pm
Hot Dollar Rides the Subway
The rapper and Def Jam PR dudes hand out dollars on the NYC train.
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Page printed from:
http://www.vibe.com/news/news_headlines/2007/05/hot_dollar_the_subway/
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Comments
1.
Soulow says:
That's a genius idea.. Really, how many hip-hop artists do you se hoppin tha train? nevermind handin out autographed money.. he's gunna establish a strong personal fanbase, and that shit in itself is gunna bring him LOYAL fans as long as he dont turn into one of them cats who once he starts gettin big believes he's bigger than the streets and dont come around no more
June 17, 2007 at 11:40 am
2.
crissandra says:
good idea
May 7, 2007 at 5:45 pm