After much success with the now-dated line Phat Farm, Russell Simmons, a.k.a. Rush, has launched a new men's line called Argyle Culture.
The line is supposedly for the over-25 crowd: "urban graduates who have 'arrived' in the world," according to a press release.
Just as Russell has grown up, seemingly, so has his taste in fashion. Out
are the baggy Phat Farm jeans and over-sized t-shirts. Now Simmons is going for button-ups, slimmer fits, pinstripes, and subtle colors and
comfort.
"We're taking houndstooth and herringbone, and identifying with argyle. We're actually weaving specific fabrics like argyle herringbone and argyle houndstooth," Kevin Saer, Argyle's vice-president of design, said.
"There are a huge group of consumers who are not young men any longer and don't shop in the young men's space, but still want to remain part of the urban lifestyle," according to Simmons.
The collection is set to hit stores this fall.
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Comments
1.
A CONCERN FAN says:
Do your thang Russell u no about fashion u and Kamore who i adore so much keep up the SUCCESS
September 20, 2007 at 9:02 am
2.
paula says:
thanks rush for making men evolve in fashion i was starting to wonder when I was going to stop seeing grown a-- men with the cornrows and big shirts. thank you!
August 24, 2007 at 2:40 pm
3.
Gideon walker says:
I feel this is a very good concept which will be successful.
August 22, 2007 at 7:04 pm