There are rumors that the AIR JORDAN XX3 will be the last of the
almighty breed of JORDAN sneakers. Jordan’s jersey was, of course, number 23. But Nike,
nor Jordan, will say if this is the last shoe, the AP reports.
JORDAN'S are about as iconic as fitted New York caps. Back in the day, you were shot and killed for them. Cut class to be the first to wear them out the store. You floated down the school hallways and the hood like a proud parent when you rocked them, and kept them in the box when they weren’t jeweled over your feet.
The original shoe, which was unveiled in 1985, came behind a handsome $2.5 million dollar Nike deal. They quickly left the public consciousness as being an appurtenant basketball shoe, to a fashion accessory that cost around $150.
Today, Jordan, 44, is a grown man with other ideas besides marketing fashionable sneakers. So it’s no surprise that the XX3’s is the first line of basketball shoes to fall under Nike’s new “Considered” design ethos, which focuses on using eco-friendly materials.
"The AIR JORDAN XX3 is deeply meaningful to me, as a celebration of both my life and career,” Jordan said in a press release. “The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the Brand’s history. I’m honored and humbled by the AIR JORDAN franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”
Jordan comes from a long line of athletes who have launched successful and unsuccessful kicks, but many are called— few are chosen.
The AIR JORDAN XX3— priced at $230 at 23 retailers for limited editions, and $185 nationally thereafter— will be released in three rounds from January to February. They launched Tuesday (Jan. 8).
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Comments
1.
star0812 says:
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1st......... I need to cop some of those.. if only they had thee in girls
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Online Hip Hop Magazine with J.Holiday, Cupid, Trey Songz ect. Interview.......... www.radianceent.com
Independant artist I heard get an interview on there to.
January 10, 2008 at 7:14 pm