British gin company Tanqueray will throw an eight-week series of “Style Sessions” to showcase popular streetwear lines Mark Ecko and New Era among others.
The event will include music, fashion, and three separate rooms of fashion displays. The event will represent ten markets, from San Francisco, to Chicago, New Orleans, Detroit, Atlanta, Charlotte, Washington D.C., Philadelphia, and New York City.
The Style Session will include artwork commissioned from up-and-coming visual artists Janice Caswell, Malin Abrahamsson, and Michelle Egiziano. The artists were asked to interpret various Tanqueray variants in their own visual style.
The company will also run a series of online charity auctions on eBay where proceeds from the auctions will be donated to Creative Growth Art Center, a non-profit dedicated to people with disabilities for them to find appreciation in the arts. Winning bidders will have dinner with famed socialite Tony Sinclair.
The Style Sessions event is planned for April 2008-May 2008.
March 28, 2008 @ 7:21 pm
Tanqueray Plans Style Sessions
British gin company plans eight-week event to promote streetwear clothing lines, among other things
Article tags: Tanqueray, Mark Ecko, New Era, Tony Sinclair
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