As we all know, fashion and music go hand-in-hand, so let’s just say that it was a stylish party going down in “Sin City.” The “who’s who” in the world of hip hop, which have crossed over into the fashion realm, were in the house to represent and display what's new for the upcoming season. Bling-bling, argyle stitches, “sheen” jeans, sheik tops, fresh kicks, and true art were all at hand’s reach at Magic.
Vibe.com was on the scene at the South Hall / Street Wear area of the Las Vegas Convention Center, soaking up all that it had to offer. Hip hop mogul, Russell Simmons, shed light on what his jewelry company is cooking up, while Nelly held court to discuss his Fall 1 line with Apple Bottoms.
In addition, actor Terrence Howard held it down for 310 Motoring with his new sneaker line, Young Jeezy iced it up with his new Snowman line under Rocawear, and Bun B. displayed true art in its rare form with Miskeen Originals.
right Although only forming less than two years ago, Russell Simmon's Simmons Jewelry Co. has really matured its empire and continues to add and enforce new visions. Kimora Lee Simmons has gone above and beyond to ensure that everyone experiences the Fabulosity she speaks of, when purchasing and sporting one of her watches, as are the “St. Tropez”, “Amore” and the “Baby Love”.
“Simmons Jewelry Co.’s mission is to get people to be conscious first and to work with conflict free diamonds always,” said an excited Russell Simmons. “Simmons Jewelry Co. wants to be a catalyst to promoting to give back. Kimora is the Michael Jordan of the jewelry business because I don’t know any other black woman selling diamonds or distributing high ends with the success that she is.
"That Neiman Marcus [Hello Kitty] idea is a very special idea. To be number one for six months in Neiman Marcus as Simmons Jewelry Co. is a big deal. For us, the jewelry company is a step to own and be a part of a support system for the people who are responsible for mining and exploring them [diamonds].
“I have an agenda. We wanna build factories in Africa, which is being done. We wanna build schools in Africa, which is being done. There are only a handful of Africans who [can] identify a raw diamond. There needs to be more. We need to teach more people about the diamond trade and about how to be a part of the process of a diamond.”
While Kimora provides ladies with shimmer and glam, her better half has his own new Devotional Collection scheduled to hit stores this spring.
“I’m designing a jewelry collection based on what inspires me,” explained Simmons. “We have the ‘Ohm watch’, and then we have these prayer beads. They represent world peace to me. The whole devotional collection has a different meaning behind each piece. The beads are pearls, the Muslim prayer beads are in set of eleven, and after every eleven there are diamonds and gold separating them. I’m an aspiring Yogian. A lot of people already have them, like Puffy has them – but they’ll officially be in stores in May.”
Nelly is also making his presence be known in the fashion scene with his three-year-old company, Apple Bottoms clothing line, this season adding lingerie, accessories, footwear, swimwear, loungewear and more. The derrty superstar will be extending his line with the addition of his “Apple Bottoms Girls,” which caters to young misses and toddlers.
“We have a new kid’s ad that we are getting ready to shoot for back to school,” Nelly told Vibe.com. “Jermaine Dupri and his daughter, Big Gipp and his daughter, and Ali and his daughter to show that we are all fathers who love Apple Bottoms. It’s a family line.”
The St. Lunatic also revealed his new shoe deal with RBK called the Derrty 1’s. And of course, the kicks are everything country-grammar-ish: colorful and stylistic. “I came up with this [sneaker] specifically [because] it wasn’t done,” explained Nelly. “They’re very different. The shoes are an outfit in itself. [Derrty 1’s consist of] two lines of sneakers, one colorful and the other more toned down.”
Apple Bottoms went one step further this year, stealing the show with a competition for the new “Miss Apple Bottom.” Multiple contestants dispersed throughout the South Hall displaying the different styles of jeans, with the new “sheen” jeans, set to hit stores this fall, causing the most ruckus. ”The new sheen jean is kind of glossy and everybody’s been going crazy for them—it’s the spirit of fall,” said Nelly. “I think [that] we were the first urban line to have a jean to actually fit a female of ethnic background to where it needs to be. That has been our motto: That the clothes should fit the woman, it shouldn’t have to be about the woman fitting the clothes all of the time.”
Bun B. was also present at the trade show, dishing out on why Miskeen Originals is his line of preference. “It’s the personal touch of the fashion line that attracts me,” said Bun B. “I get personalized shirts. Nobody else will have the shirts that I have. [So] I know that when I wear a Miskeen shirt, sweater or jacket, there can be a hundred other people in the club with Miskeen on, but no one else will have on my Miskeen clothes.”
Vibe.com also checked in with Andre Harrell with his new signature line, Champaign & Bubbles Collection Phat Farm designer, Kevin “Saer” Leong, and his Origami fits, NYC’s I’m Not *A* Rapper line, ATL’s Chilly-O custom originals, Music/SRC recording artist Akon, Desert Storm’s own DJ Clue, acclaimed actor Robert Townsend, Jr., Kid Capri, and producer Needlz, among others.
Read more vibe.com online exclusives.
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December 10, 2006 at 1:47 pm