Preparing for death is a very realistic (and often economically smart) thing to do nowadays, but is this Ukraine coffin producer going a little too far with the postmortem planning?
BBC Worldwide reports that Stepan Piryanyk charges $25 (£15) for 15 minutes of "coffin therapy", which allows customers to spend time lying in a coffin to get used to the sensation.
Sounds a bit morbid to us, but maybe this could actually help people with death anxiety. What do you guys think?
See more details in the video below: