Grammy-nominated rapper Nas has been rapping about Hennessy for years. On his 1994 debut Illmatic, the Queensbridge rapper mentions the cognac several times, including tracks "The Genesis," "Represent" and "Memory Lane (Sittin' In Da Park.)"
"Who got the Phillies? Take this Hennessy," he raps on "The Genesis."
Late this year the alcoholic beverage company made Mr. Nasir Jones the spokesperson for the brand’s 2013 “Wild Rabbit” campaign. The ad campaign's slogan asks what drives people to success with the slogan “What’s your wild rabbit? Never stop. Never settle.”
Nas talked to VIBE TV about being the poster boy for Hennessy aka "the celebratory drink amongst champions." Check out his interview about Hennessy with VIBE TV below.