The Business of Nicki Minaj: A Breakdown of the Barbz Empire


namcgloster / December 15, 2011

With a very unique deal that allowed her to avoid the dreadful but common 360 deal,  the femcee signed with Young Money/Universal in August ’09. Her critically acclaimed ‘tape, Beam Me Up Scotty, gained such a buzz that Lil Wayne had no choice but to make the gritty, hypersexualized diva his first lady. Since joining the YM imprint, Nicki stands out as one of the shining cadets, just as the generals expected. The female Weezy? We’ll let you decide.