The Rapper: Lil B
The Stunt: In April 2011, the Based God announced that he was going to release a new album called I'm Gay.
How Well Did It Work? Not surprisingly, Lil B's album title was immediately the source of a lot of controversy. However, that controversy didn't help him sell many copies of the album. Because he released I'm Gay out of nowhere in June 2011, he sold less than 2,000 copies in the first week that it was in stores.