The Rapper: Kanye West
The Stunt: What Ye did on Friday night was just the latest in a long line of publicity stunts. In October 2010, he announced that the cover for his new album, My Beautiful Dark Twisted Fantasy, had been banned. "Yooooo they banned my album cover!!!!!" he wrote on Twitter. "They don't want me chilling on the couch with my phoenix!" And that was exactly what he wanted to happen.
How Well Did It Work? Twitter went wild with people talking about Kanye West's artistic cover getting "banned" by big corporations like Walmart. But three months later, George Condo—the artist who painted the cover—revealed that the cover was designed to be controversial. According to Condo, Kanye asked for "something that will be banned" when he requested a painting from him. Kanye fooled us all.