The Rapper: Jay-Z
The Stunt: In June 2009, Hov announced that he wasn't going to cut his hair until he finished recording The Blueprint 3. "When I make music, I normally don't cut my hair," he said. "I started [working on Blueprint 3] last year and it's getting really bad. It's terrible. But I think for the art; I can live with it."
How Well Did It Work? It worked well at the time…and it continues to work well for Jay. Anytime his hair grows a millimeter, everyone starts to wonder whether or not he's back in the studio again. He's managed to take something as simple as a haircut and turn it into a part of his marketing plan.