The Rapper: Jay-Z
The Stunt: Jay-Z isn't new to pulling publicity stunts. In November 2006, long before he started growing his hair out for Blueprint 3, Hov put on seven 30-minute concerts in seven different U.S. cities in 24 hours to help promote his new album, Kingdom Come. He hit Atlanta, Philadelphia, Washington D.C., New York, Chicago and Los Angeles before finishing up in Las Vegas.
How Well Did It Work? Thanks to a whole lot of pre-planning, Hov's one-day concert tour went off without a hitch and got him tons of free publicity.