The Rapper: Ray J
The Stunt: In April 2013, the singer/rapper (we realize we're using the term "rapper" a little bit loosely here but work with us!) released the cover art for his new single, "I Hit It First." That cover art featured a blurred-out photo of his ex Kim Kardashian on the beach.
How Well Did It Work? Prior to the stunt that Kanye West pulled on Friday night, this was on track to be the biggest publicity stunt of the year. Even though "I Hit It First" got lukewarm reviews when it was released, the song climbed to No. 51 on the Billboard Hot 100 chart and No. 11 on the Billboard Hot R&B/Hip-Hop Songs chart due in large part to the controversy surrounding the cover art.