The Rapper: Eminem
The Stunt: In June 2009, Slim Shady allowed Sacha Baron Cohen—who was dressed as his character "Bruno" and wearing a thong at the time—to descend from the rafters at the 2009 MTV Movie Awards and land on his head. He then pretended to get pissed off and walked out of the awards show. But it was all an elaborate stunt. "Sacha called me when we were in Europe and he had an idea to do something outrageous at the Movie Awards," Em said later. "I'm a big fan of his work so I agreed to get involved with the gag."
How Well Did It Work? Unfortunately, most people saw right through the obvious publicity stunt. In spite of that, Em still saw solid sales figures for his album, Relapse.