Earl Swavey – Business Before Pleasure
This is how fun rap can be in 2013. DJ Mustard is making ratchet music popular across the nation, and Earl Swavey and his KIOE boys aren’t reinventing the wheel; they’re just making it catchier. Take “DTA”, one of the standouts from the tape. Employing the usual sparse beat with tinkling keys and thumping 808s, Earl recites the chorus without pretense – “I don’t do with new n*ggas, I don’t fuck wit’ fraud n*ggas / and I don’t trust a bitch, if she ain’t tryna get rich.” It doesn’t translate on paper, but hear it once and try to put your finger on why it’s so effective.