The Artist: Kendrick Lamar
Why Birdman Should Sign Him: K. Dot is still looking for his first major label deal. And if he had to sign anywhere right now, we'd give Cash Money the advantage. Why? Well, for starters, Drake essentially handed him a million-dollar endorsement by slotting him on Take Care. Additionally, Drizzy's been cosigning dude for a second and Kendrick actually just did a remix to a song with Cash Money's latest signee Busta Rhymes. We think Kendrick would add a lyrical presence on the label and balance out some of the other acts they've got signed right now. Plus, we want to hear this guy's debut album sooner rather than later and we think Cash Money could actually get that done for us.