His Credentials: A former music executive at Interscope/Geffen/A&M Records, he founded the company Translation and currently serves as the CEO of it.
What Makes Him So Smooth: Want to know why Steve Stoute is smooth? Because he says so! Well, maybe those words have never came out of his mouth. But Stoute has done such a good job of showing the world that hip-hop can be used to sell just about anything, that he's subliminally told us all that he knows just how smooth he is—and he's not afraid to show it!