On what was supposed to be Jay’s final bow, he offers the blueprint to his success. Remaining committed to the analogy he birthed in 1997––the rap game is a mirror of the trap game––Marcy’s own credits his underworld teachings for the sensibilities that allowed him to climb to the top of Hip-Hop, cross names out and write “Jigga.” The balancing act of foresight, timing, finesse and muscle performed to lock down blocks of smokers was the same application he used to take the music industry by storm. Once Hov reached the throne, his toughest challenge awaited: staying there. On this track he offers his approach, one that was shared by his best friend and fellow rap genius from Brooklyn, B.I.G.: once you attain the riches, diamonds, limo rides and private jet flights, work as hard as if you were still yearning to obtain them with your first song.
10 years later…
Jay may have given away the recipe to his insatiable hunger to triumph, but he hasn’t deviated from these core principles at all. Firm proof of this is his constant ascent, which appears perpetual. Once President Carter reached his ceiling at Def Jam, he shook up the industry with a 1 of 1 deal for his own music factory. When critics dismissed his ability to sew superstar acts post Roc-A-Fella, he gave the world its biggest female rock star of color after wifey. Much of the fashion retail sphere disbelieved in Rocawear, until Hov upgraded the urban line to urbane. Not many of his victories, though, compete with a rapper from Marcy housing facilitating the Nets coming to Brooklyn as well as the building of its stadium. But who knows, this year Jay-Z traded in his NBA ownership for a sports agent certification. He currently manages the second best player in pro hoops and is seeking to make a Yankee the richest player in baseball history. Appears Brooklyn’s finest will be beating his high score for the rest of his life. Spectators just need to remember to always bet on Black.