Kanye navigates Jay’s supposed victory lap in regal fashion. The horn section is a royal glove-fit for a Hova adieu. With his status at its apex, Hov felt there was no better time for a grand closing. He came, saw and conquered. Never was he invited into the rap game. He used the same sensibilities obtained hustling in Trenton, New Jersey to force the music industry’s hand. Through perseverance he’s realized the “American Dream” more than any other master of ceremony. Thus taking shorts wasn’t an option. In fact, a guest feature from him would cost somewhere between the 1.2 and 2.4 million dollars range; a pretty penny, but a price tag that could bring an artist exposure on BET and the now defunct TRL. But at this time, domestic rap wasn’t at the forefront of Jay’s thought. He had his sights on taking over the globe.
10 Years later…
Instead of boosting the careers of artists on other labels, Jay focused on birthing superstars on his rosters. As the President of Def Jam Records, he was at the helm of historic signings like Rihanna, Young Jeezy and Rick Ross. Once he landed the unprecedented deal with live performance juggernaut Live Nation for his own boutique label and management company, he introduced the game to next generation talent like J. Cole while overseeing the careers of fresh winners like Wale and M.I.A.
Hov was very serious about FUTW. The first Hip-Hop act to perform at the Glastonbury Festival, headlined a number of British festivals while touring for Blueprint 3. Then in 2012, he decided to produce his own music festival, “Made In America,” inviting the world’s best music acts. Funny thing is on this track Jay’s proud to have gone from Marcy Projects to performing in Madison Square Garden. Little did he know, nine years later he’d be performing in a Brooklyn stadium, which he partially owned.