The Celebrity: Draya Michele
The Social Media Blunder: Created an #AskDraya hashtag on Twitter to help promote her appearance on BET's 106 & Park in June. The hashtag led to hundreds of Twitter users asking her crazy questions about the time she got arrested for leaving her young son home alone and unattended. An example: "Does your son say grace before eating his fingernails?"
Why It Was Such A Fail: Obviously, Draya did NOT expect people to respond so negatively to the #AskDraya hashtag. So rather than addressing legit questions on 106 & Park, she was forced to respond to her haters and critics on the show.
Photo Credit: Lipstick Alley