Audi’s clean diesel technology leads the new wave of luxury-level green
By now you’ve seen the ad campaign: a city erupting in terror as a young woman preps to give her Audi that D, as in diesel. But the days of the alternative—though in actuality the original—fuel offering being dirtier than Jim Jones’ smug grin are fallin’ by the wayside. Clean diesel technology is being strongly embraced by European makes as the New Green, with Audi spearheading the way.
While it’s an accurate stereotype that diesel engines used to make more smoke and noise that a Wall Street boiler-room, new filtering technologies utilize either trap systems or urea-based solutions that effectively scrub exhaust fumes to ultra-low emission levels. Couple this with the fact that modern day diesels can pull MPG digits nearly double that of unleaded, and all that hybrid noise starts to come across as some new-jack performer that’s trying too hard.
And the people are noticing: Recent polls show that 66% of drivers think the government should offer a tax incentive on clean diesel vehicles, while 59% of 18-34 year old drivers would purchase a diesel-powered vehicle if the cost of diesel fuel was on par with gasoline.
To sweeten the appeal, Audi has begun to integrate TDI offerings into its mid- to higher-end offerings, a relative first for the movement. While you’ve been able to cop their cousin diesel VW Jetta for years, it’s no longer about that economy life. Customers looking to indulge in the brand’s signature Euro-lux can now nab TDI tech in the Q5 crossover, A6 sedan and even the double-take inducing A7; the latter of which will still run you over $80G’s, fully loaded.
Furthermore, aside from simple badging, the brand hasn’t added any green-gimmick trim or tree-hugger type finishes, or taken away any trademark accouterments. With this clean, luxury take on classic technology, diesel’s days of riding dirty may truly be a thing of the past.
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