Lesson #1: As a rapper, the element of surprise is one of the most important tools you have when it comes to releasing a new project. So use it wisely!
The element of surprise is not a new concept for rappers. There are plenty of rappers who "surprise" us by randomly dropping a new song on Twitter or making an appearance at a concert unannounced. The problem is that those things have been done so many times now that no one is actually surprised by them. They've more or less become expected and, in turn, unsurprising. So rappers need to find new ways to shock us. Not many can afford to buy a commercial during the NBA Finals. But there are plenty of ways that rappers can generate a buzz around their projects by surprising fans. They just need to figure out a way to execute the surprise well and deliver it in such a way that rap fans are truly surprised by what they're getting. That alone can make or break a project.
Photo Credit: Mashable