Lesson #4: Selling physical copies of your album is important. But it's not the only way to get your music out these days.
Jay-Z sold a million copies of Magna Carta Holy Grail through his deal with Samsung. Er, we think. By teaming up with Samsung, Jay has given us the impression that, whether they count or not, he has already sold a million copies of his album. And because of that, there will be a lot of people who pick up the album simply because they don't want to "miss out." So if you're a rapper, find a way to get your music out regardless of how it impacts physical sales. We realize that not everyone is big enough to convince Samsung to buy a million copies of their album. But there are plenty of other ways to drop your music outside of just a CD in stores. So find something that will work and execute.
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