Lesson #5: Forget "New Rules." There really are no rules when it comes to releasing new music in 2013.
Don't feel like dropping your new album on a Tuesday? Cool! Don't want to put out a lead single? Fine! Don't have the energy to travel the country and do an interview with every single outlet between Maine and California? No problem! It's 2013 and anything goes. There is no reason why any rapper out there should be following the same marketing plans that were used 10, 20, or 30 years ago to release music. The truth is that the world is moving too fast to sit back and use those tired strategies to be successful. If you want to do something new, do it. Try it. Give it a shot. And who knows? People might be turning to you for lessons one day.
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