Reason #4: Cash Money knows house music is making money right now.
Cash Money is called Cash Money for a reason. Birdman and the rest of the label executives are all about making money. And if you want to make money in the music business, you need to sign artists who are making the kind of music that people want to buy. Paris Hilton obviously isn't the go-to artist for house music these days. But house music is popular, and Paris Hilton is willing to make an album full of it for Cash Money and use her image to help sell it. So what do you want Birdman to do? Tell her that he would rather sign a more legit house music artist who might not sell as many records because he or she is not as well-known as Paris Hilton? HA! Don't be fooled. Birdman is after that paper, by any means necessary. And if he has to sign Paris Hilton to get it, then so be it.
Photo Credit: UrbanIslandz