Reason #3: Other rappers are less likely to get endorsement deals now because of what just happened with Mountain Dew and Lil Wayne.
Corporations aren't stupid. If they can use a high-profile rapper to make a quick buck, they will. So the issues that Rick Ross and Wayne have faced aren't going to stop them from offering endorsement deals to rappers altogether. But they WILL think long and hard each and every time they consider a rapper for a deal in the immediate future. Guys like Jay-Z and Swizz Beatz will be immune because of their strong track records. But if a corporation thinks a rapper could harm their brand in any way, they'll avoid working with him or her because of what just took place with Ross and Weezy. And that's a real shame for all of the rappers out there who deserve endorsement deals right now.