Her Face Wasn't THAT Bad!
The commercials underscore the fact that Noomi Rapace's character, Beatrice, was in a horrible accident. This is one of the major plots in the film and isn't even given enough wings to soar. Her scars do not seem bad enough to make her want to enlist Victor's services. They don't even look bad enough for her to shun away from society (or her cool mom played by Isabelle Huppert).
Balanced against the good and bad decisions made throughout this film, cinephiles should note that Dead Man Down makes more bad ones than good.