3. Make it a surprise.Okay, okay, so ever since Beyonce set the bar high with her guerrilla-style surprise album, we've been worrying that the idea would be done to death afterwards. However, a move like that has been precisely up Frank Ocean's alley from the get-go. If there's anyone who could probably pull off releasing an album with anti-promotion tactics, it'd be Frank.
He's shrouded in mystery more often than not. Dropping a musical bomb on us would be thrilling. It wouldn't be the first time he went left field on us, though. Remember how his week-early Jimmy Fallon album release had folks scrambling to their iTunes accounts? A repeat is doable.