5. Limit the use of that rap alter-ego.
Remember that "Blue Whale" song
? Or his verse on Earl Sweatshirt's "Sunday"
? Or the Chris Brown rebuttal written in a Migos flow
? The singer to rapper transition isn't always a smooth (nor welcome) one. It's cool to be experimental with your vocal delivery and it looks nice on paper, but we're not sold on MC Frankie yet. Ballads over bars, please.