1) Hip-hop’s production vets are dusting the dirt off their shoulders.Besides being reunited with Jay-Z’s screw face, the most heartwarming moment of the Samsung spot was seeing the Mount Rushmore of hip-hop production—Timbaland, Pharrell, Swizz Beatz, Rick Rubin—together in one room. (Kanye West was busy with a few things).
Seeing Jay and Timbaland interacting on video and not just in a photo caused small goosebumps, though we missed Timb's juice jug. And whether the beats knock or not (they have to, right?), Timbaland and Pharrell’s presence should spark friendly competition among new blood like Hit-Boy, Mike WiLL Made It. Congrats hip-hop.