4) Jay-Z pays attention to the Internet.@S_C_ tweets about as often as Beyoncé fails at things.... not a lot. But he’s watching us and paying attention to social networking or having someone report back to him. He’s got an active YouTube channel, Life And Times. And he probably knows what a meme is. He might have a ghost Instagram account and may scroll through Vine in his spare time.
“We don’t have any rules. Everyone’s trying to figure it out. That’s why the Internet’s like the wild west. The wild wild west,” says Jay. “We need to write the new rules.”