5) A new music business model is emerging. Step your marketing game up!
Beyoncé first teased “Grown Woman” in a Pepsi ad. Jay-Z joined forces with Samsung for his album announcement. And while Kanye had no brand partnership (he's "not for sale"), he did unveil his new material on Saturday Night Live
first. Clearly, "surprise!" is the new marketing tool, as artists try to figure out WTF fans really want.