Is this good or bad for Big Sean's album promotion?
Being called-out (and toe tagged) on your own record has never been much of a marketing strategy. It was a noble move by Big Sean to release this track—sample clearance issue and all—already realizing the shockwaves it’d send. There’s no doubt that “Control” has been a jolt for an already golden rap generation, but has it inflated anticipation for Big Sean’s Hall Of Fame sophomore LP—or made us even hungrier for Kendrick Lamar’s good kid, m.A.A.d. city follow-up?