2. Evelyn Lozada: The Hood’s J. Lo
Although celebrity-driven clothing lines feel passé at this point, they’re not going anywhere so I cannot fault Evelyn at all for cashing in on her fame. Also, she’s shrewd in that she’s entering the field very lightly: sweats, jeans, cutesy tops and her favorite thing in life: maxi dresses.
She’s not trying to give you Donatella Versace or even Miss Tina Knowles. Evelyn knows her lane and the audience who traffics through it. Can’t knock the hustle…this time. Eve will be taking her maxi dresses and patterned denim to England to premiere her line during London Fashion Week. Bow your heads and pray for Lady Lozada if you’re a fan.