"Hood by Air was a street brand that was trying to get off the ground for a while. It was just like tastemakers who used to be into it. It wasn't like a big deal yet. I was always into it because it reminded me of high-end fashion meets ghetto goth—you know, like a ghetto-gothic lifestyle. It just looks like that's what the hoodlums in Gotham City would be wearing. That's what I see when I look at Hood by Air: gothic hoodlums meets high fashion."